How to create multi-challenges and combine challenges in a best way.
This article shows you how to create well-matched challenges and how to use different challenges to motivate as many community members as possible to get involved.
A multi-challenge is a series of single, often smaller challenges, and creating them is no different from creating a single challenge. Multi-challenges can help to make larger goals (hours or kilometres) more manageable. Smaller challenges are also easier to achieve.
By creating multi-challenges, your chances of motivating more users to participate will increase. Some users will get excited about a common goal, some will be inspired by team races and a others may be interested in a personal goal. In multi-challenges, members of your community contribute to all challenges. However, each member can focus on the challenge that works best for them.
The Around the World challenge is one of our most popular challenges. However, a community-wide goal of 42,000 km can be challenging for the members, so you could create two personal challenges with goals of 50 km and 100 km of exercise. By breaking the big goal down into smaller pieces, it is easier for individuals to understand how much they are contributing. With two different personal goals, you are addressing a broader audience. If you launch a team race at the same time, for example a few weeks after the start, it will make the goal even more effective.
Examples of multi-challenges:
- Common goal challenge + team race + personal goal x 2
- Common goal challenge + team race
- Common goal challenge + personal goal x 2
- Team race + personal goal
Other points to consider:
- If you choose straightforward challenges that collect the same unit, e.g. kilometres in each challenge (community, team and individual), the communication of the challenge will be simple and straightforward.
- If you choose different types of challenges, make sure you communicate about them effectively.
- A personal goal makes the common goal challenge easier to understand. You can create a few alternative personal goal challenges, e.g. 50 km, 100 km, etc.
- A team race adds a playful element to the challenge and boosts the progress of the Common goal challenge.
- You can vary the duration of the challenges. For example, the optimum duration of a team race is around 3-5 weeks.
- You can schedule your Around the World campaign like this: Launch a common goal challenge and at the same time publish a personal goal, e.g. 50 and 100 km of physical activity. After the personal goal, continue with a team race.